Elevating BTR developments with expert interior design

Effective design increases the appeal of apartments, drawing attention from prospective tenants and heavily contributing to the overall success of a development. This contributes to the goal of Build to Rent developers to create homes that resonate with residents while ensuring strong financial performance.

By Base Furnishings

The best way to achieve that is with the help of a partner with acclaimed interior design expertise, meticulous attention to detail, and decades of experience in the industry – all qualities shared by the team at Base Furnishings.

Our talented Interior Design Team – Sogol, Design Project Manager, and Victoria, Interior Designer – bring their expertise, creativity, and commitment to every project, ensuring that each space is tailored to meet the needs of both residents and developers.

The strategic value of interior design in Build to Rent

Interior design brings more to Build to Rent than aesthetics; it is a vital tool that allows lettings and property managers to achieve higher and faster occupancy rates, minimise void periods, and maximise investor returns.

Professionally designed interiors address residents’ lifestyle aspirations, delivering apartments that are ready to move into and offer all the furnishings that a person needs. Base Furnishings produces thoughtful, award-winning designs that:

• Attract and retain residents: Interiors that balance comfort, functionality, and style create spaces residents are proud to call home. Such environments encourage longer tenancies, reduce turnover rates, and foster a sense of belonging, driving good word of mouth and online reviews.
• Differentiate developments: Unique, brand-aligned design ensures a Build to Rent project stands out in a crowded market. Our interior designers draw inspiration from a development’s location, architecture and branding to curate cohesive interiors that leave a lasting impression. Depending on the budget for interiors and lead time we can have certain furniture designed and manufactured to order allowing the development to pioneer new products to the market.
• Optimise operational efficiency:  Educated furniture upholstery and material choices simplify maintenance and upkeep. Durable, easy-to-clean materials reduce long-term costs, ensuring the property remains appealing and functional even after multiple tenancies.

Our tailored design approach

At Base Furnishings, we understand that uniqueness empowers Build to Rent developments. That is why our design approach is custom, addressing the unique needs of each project.

• Demographic-focused design: Whether targeting young professionals, families, or key workers, we tailor interiors to resonate with the intended audience. For instance, we use vibrant and energetic designs to furnish developments that target younger residents. To cater to professionals in areas like Canary Wharf we employ neutral, sophisticated styles.
• Timeless aesthetics and durability: Our designs prioritise longevity. We use furniture with neutral palettes, scratch-resistant materials, and fabrics with high Martindale counts to withstand wear and tear – ideal for pet-friendly units.
• Sustainability: 40% of our furniture, such as beds and headboards, is sourced from the UK, minimising environmental impact while meeting modern tenants’ expectations for eco-conscious living. Furthermore, when we must source furniture from overseas, we prioritise EU manufacturers to reduce the shipping carbon footprint as much as possible.
• Flexibility: Our operational expertise and project management support the interior design team, allowing us to accommodate custom arrangements with our clients. We can curate designs for certain apartments, such as penthouses, keeping in line with the development’s style and expanding upon it to produce stunning higher-end units that will help the project stand out.
• Thoughtful Design: Our interior designers treat every project with the same attention to detail, ensuring we are always operating at the top of our ability. We design spaces with all residents in mind, including people with disabilities, ensuring accessibility and ease of use. We supply smart storage solutions and ergonomic furniture that are practical and stylish. To enhance the move-in experience, we curate custom welcome packs, comprised of sustainable and locally sourced items.

Comprehensive services for every space

From concierge areas to co-working spaces, we ensure every corner of the Build to Rent development contributes to tenant experience and satisfaction:

• Show apartments: We offer complimentary show apartments for every Build to Rent development we furnish. They follow the current industry trends and showcase aspirational interiors that boost marketing efforts and attract the target demographic of the project. We collaborate with local artists and incorporate regionally inspired décor to foster a connection between developments and communities.
• Concierge areas: Designed to make a strong first impression, our concierge spaces combine functionality and elegance. They create a welcoming atmosphere for residents and visitors alike, setting the tone for the entire development.

• Co-working spaces: As working from home and hybrid work continues to be a way of life across the UK, co-working spaces have become a staple for new Build to Rent developments. Base Furnishings designs and delivers practical, versatile co-working areas. From group worktables and sectioned-off hot desks to private meeting rooms, these spaces support productivity while fostering community engagement.

Case study: Medway Build to Rent Development

Our recent project with Medway Council highlights our ability to deliver on tight timelines without compromising quality. We furnished the Build to Rent development within two months of finalising the brief, using a timeless, neutral colour scheme and robust furniture, demonstrating the flexibility of our operations and our commitment to efficiency and excellence.

Discover interior design excellence with Base Furnishings

Our extensive experience within the Build to Rent sector and the ability of our design team to curate bespoke interior packages that deliver on our client’s brief are the factors that make Base Furnishings stand out.

Our track record includes award-winning projects alongside Folio London, where we seamlessly integrated branding and custom furnishings to create standout interiors. From designing unique show flats to creating cohesive schemes across entire developments, we adapt to the specific needs, the branding of the development and the spirit of its location.

Investing in thoughtful interior design is more than a necessity; it’s a strategic advantage. Let Base Furnishings help you create spaces that attract residents, boost profits and stand out in the competitive Build to Rent market.

Contact us today to secure our award-winning interior design services for your development at [email protected] or call us on 020 8991 9700.

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